Google announced on Thursday that it will start blocking links to Canadian news articles once a new law in the country forcing tech companies to bargain with news publishers takes effect.

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Google announced on Thursday that it will start blocking links to Canadian news articles once a new law in the country forcing tech companies to bargain with news publishers takes effect.

LOIC VENANCE/AFP via Getty Images

Google said on Thursday that it would block all links to Canadian news articles for people using its search engine and other services in the country in response to a new law that would compel tech companies to pay publishers for content.

It comes a week after Meta vowed its own blackout of Canadian publishers on Facebook and Instagram, calling the law “fundamentally flawed.”

The two tech giants have been battling the Canadian government over the law that would force them to negotiate compensation deals with news organizations to distribute links to news stories.

The law, called the Online News Act, passed last week. But it could take months for it to take effect. Once it does, Google and Meta say they will start removing news articles by Canadian publishers from their services in the country.

Supporters of the legislation have argued that it could provide a much-needed lifeline to the ailing news industry, which has been gutted by Silicon Valley’s ironclad control of digital advertising.

Under the law, platforms like Meta and Google would have to come to the negotiating table with news organizations and hammer out compensation deals. Government estimates predict that the law would result in a cash injection of some $329 million into the Canadian news industry, which has been set by news staff layoffs and other downsizing in recent years.

Canada’s law was modeled on a similar effort in Australia, where Meta did block news articles for nearly a week before tense negotiations led Meta and Google to eventually strike deals with news publishers.

A bill to force tech companies to pay publishers is also advancing in California, where the tech industry has levied similar blackout threats.

In Canada, both tech platforms have long been against the law, saying the companies are already helping news companies by directing web traffic to their sites. On Facebook and Instagram, news represents a tiny fraction — on Facebook, it’s about 3% — of what people see every day.

Google, too, does not consider news articles as essential to its service. So both companies have wagered that it is simply easier to block links to news articles than to start paying news organizations.

While most major publishers in Canada back the new law, outside media observers have not been so sure. Tech writer Casey Newton has argued that a tax on display links would “effectively break the internet” if it was applied to the rest of the web. Other critics have pointed to the lack of transparency over who would actually receive cash infusion from the tech companies. Some fear the programs could be hijacked by disinformation sites that learn how to game the system.

Yet press advocates insisted that tech companies retaliating by threatening to systemically remove news articles would be a blow to civil society and the public’s understanding of the world.

“At a moment when disinformation swirls in our public discourse, ensuring public access to credible journalism is essential, so it’s deeply disappointing to see this decision from Google and Meta,” said Liz Woolery, who leads digital policy at PEN America, an organization that supports freedom of expression.

Woolery continued: “As policymakers explore potential solutions to the challenges facing the journalism industry, platforms are free to critique, debate, and offer alternatives, but reducing the public’s access to news is never the right answer.”

By zonxe